Affinity is not just another IT Consultant. It is the Technology Consulting Company where people go to build fulfilling careers. Or, as they put it, "Apply for a job, receive a Lifetime Experience". The site needed to reflect this mindset and appeal to a fresh and relevant IT universe without falling into the same old tech clichés most competitors love so much. Alas, no suit and ties, no white shirt guys on computers, no hand-shaking meeting stock photos on this www. But we still used light trails, and that’s certified techie material.
We did not want the website to be another "best place to work, we promise" route. The goal was to promote Affinity's competencies in a relevant yet irreverent way. Queue the animals, our metaphors for their supply: a wise owl for Nearshoring, friendly and reliable meerkats for Outsourcing and so on. We even brought a humanoid hand from the future (we're pretty sure that will count as an animal at some point) to represent Software and paint the picture of the Affinity experience for tomorrow's customers and ITs.
Iconography
The iconography created for the digital branding was based on the minimal shapes of the identity and logo universe. For the three kinds of service, several icons were created to represent the genesis of each one of its features, resulting in a set of animated icons.
Navigation, a fancy word for scroll
The cadence and pace of the scrolling site reveal the content interactively and engagingly. Nothing but strictly crux material made the cut: no funny bits, all fresh bites. You know, just as a company that always wants the best for its partners should.
Strong as a rock!→
“The new Affinity identity and website created by the Bürocratik team came out far better than I had ever dreamed! We took some risky decisions in the creative process but it was well worth it. The feedback from the market was awesome. Bürocratik took the time to understand our specific culture and turn it into reality. Apart from the professionalism, I also really appreciated their availability and willingness to discuss ideas and proposing new stuff. More than a supplier, I definitely won new friends.”
Carlos Correia— CEO Affinity Portugal
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PageCloud
User experience experts agree that micro interactions play an important role in user engagement and usability.
Natural, organic shapes. Because organic shapes are naturally imperfect and asymmetrical, they can provide depth to a web design that makes page elements stand out.
