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Flecto is a zero-friction platform that streamlines the entire rental process, from insurance to availability and low costs. Built on a business model that maximizes product life cycles and minimizes CO2 emissions, it’s sustainability in action, extending the life of products while reducing waste.
Renting is the new owning!
Flecto represents the next generation of renting for all types of businesses—big or small, with or without physical stores, services, or products. They cover it all, because it’s that flexible!
Flecto’s name stems from its core attribute—flexibility—which shaped the branding and graphic system. The design is built around an organic, sustainable "flexible container" that evolves from the "F" symbol, serving as the main visual structure for the website storytelling. As users scroll, this flexible container effortlessly explains how Flecto works. Additionally, we created the "Flectofy," a gamified tool that allows the marketing team to generate branded assets with ease.
Flecto.io represents a rare breed of product websites where the brand is intricately woven into the narrative, not merely scattered as users scroll. It’s a living example of how products can—and should—exceed the typical brand-to-website "lost in translation" bottlenecks that often reduce a brand’s full potential to just a few “possible brand elements.”
ChatGPT agrees: Websites should serve as a compelling introduction to the product experience, setting the right expectations and enhancing user engagement. Word.
- Brand Guidelines
- Rebranding
- UI/UX
- Website
Website
Flecto.io represents a rare breed of product websites where the brand is intricately woven into the narrative, not merely scattered as users scroll. It’s a living example of how products can—and should—exceed the typical brand-to-website "lost in translation" bottlenecks that often reduce a brand’s full potential to just a few “possible brand elements.”
It stands out because of our own deep fascination with the brand’s potential from the very beginning. Some websites just take more time and dedication than others, the creative potential that surges from the rebranding dictates how much fabric we have to make the digital suit and have an eye on budget. As develop the brands for digital realm we can push it as much as possible so it can give you all the brand grape juice you need. Flecto brand language, as for flexible boxes, demanded technology that we didn't see anywhere available, so we had to make our own R&D.
Here's some insight into our implementation: No masks are involved. What you see on screen are complex paths generated at render time using a script tied to the GSAP onUpdate function. We animate simple <rect /> elements, and the script generates the shapes dynamically based on their coordinates. Seems simple, but not quite. You see this container technique all over now, but hey, Flecto pioneered it in its own way.
Flectofy man!
Unlock your rental business
Dashboard
We designed and delivered a flexible 💀 design system that seamlessly transitions from the website's product feature narrative into the SaaS product’s UI/UX interface.
While designing UI snippets can enhance visual coherence, failing to maintain alignment with the product can lead to serious missed opportunities. When users excitedly engage with the product after exploring the website, discovering a drastically different interface can dampen their enthusiasm and become a significant turn-off. Ensuring consistency across platforms is crucial to sustaining that initial excitement, and that’s precisely what a comprehensive rebranding should fulfill.
Rebranding
Flecto’s name stems from its core attribute—flexibility—which shaped the branding and graphic system. The design is built around an organic, sustainable color-wise "flexible container" that evolves from the "F" symbol, serving as the main visual structure for the website storytelling.
The brand applications feature Colorplan Racing Green as the base, with bright green screen print details. Flecto’s system incorporates a wide variety of mask shapes, applied consistently across all elements—from email signatures to promotional marketing materials.
To celebrate our technical achievement, we developed the "Flectofy," a gamified tool that empowers the marketing team to effortlessly generate branded assets.
You can see it in action at flectofy.flecto.io.
Working with Büro is a privilege. You have to let yourself go and just trust the steering wheel to the real design pros. They delivered an incredible interpretation of our rebranding challenge that fully respected our briefing and one that allows us to continue to grow our design ecosystem. We are super proud of both our brand and website. Their work is well-thought-of, unique and polished. You rock 🜕