Forged with fire. Fire!
The website's first goal is to sell the product but with great focus on impacting the tattooist global tribe. It was built as an interactive experience where the product is explained, making it clear how easy it is to access and customize, all the while intertwining with top-class tattooist content. The brand, product, and online presence are still 100% Made in Portugal (that rectangle next to Spain). Presenting seven artists and their life stories, the Workstation section is the central piece of the website. The product is introduced and explained with dozens of videos segmented by feature, which the user explores on scroll.
Lovely, but does it sell?
Yep, of course. At every point of the website, the user can buy and customize the product with several accessories. The store flow suggests preferred configurations via a fast and simple process. Ireland, Romania, the UK, Germany, France, the Netherlands, Switzerland, and Spain are just a few of the places where the product is now being sent. Oh, and it’s a big boy, DHL loves to carry these to your door. You should try it.
Fingerprint vs iPencil
The custom Meta Script we used on the website was designed on an iPad Pro + iPencil (now for sale) expressly for the brand. But we didn't actually use the iPencil. You see, it is kind of a pain to charge, so we just used our fingerprints to draw. Which ended up giving it the quirkiness and ink-buttery taste we were looking for. Delicious… we regret nothing. Nothing!
