Pharma made beautiful.
Hematogenix is an industry leader in cancer drug development and immuno-oncology testing.

The website content includes a comprehensive list of available technologies and equipment, along with technical publications aimed at scientists. But now that the essentials are covered, let's revisit those headers. The transparent videos (yes, that’s a thing if you’re on an Apple Silicon Chip) are offered in various resolutions, ranging up to 4K for high-end systems, HD for standard setups, and SD for more basic systems or mobile devices. The only thing greater than the number of interactions (and crashes) in After Effects is our love for the final result.

The content we started with was as outdated as it was low-resolution, offering virtually nothing usable while presenting many needs to be met for current and future brand requirements. The 3D visual universe, inspired by blood components like plasma, red cells, and white cells, serves as the foundation for the headers, supporting the narrative throughout. From static 3D images to a more abstract interplay of elements, every aspect needed validation from the team of scientists and technicians. After numerous calls with the science team, guidance from a dedicated 3D artist, and plenty of fine-tuning, we finally got it right. Each sub-brand universe features a custom soundtrack for a fully immersive experience, with header-specific audio to keep things fresh and engaging. Put on your headphones and dive in. The soundtracks range from the ethereal tones of Kid A’s 'Treefingers' to more abstract ambient Loscil-like compositions—trust us, we listened to them far more than we should have.