Hematogenix

Content-wise, the website features a comprehensive list of technologies and equipment available including technical publications targeted to scientists. But now that we stated the obvious, let’s look at those headers again. Those transparent videos (yes, that’s thing if you are see this on a Apple M1/M2) are available in several resolutions ranging up to 4k, for the state-of-the-art machines, HD for normal machines, and SD for more mundane systems or mobile devices. The number of interactions, and crashes, on After Effects is the only variable superior to love we have for the final result.

Each sub-brand universe has a custom soundtrack for a completely immersive experience, header specific so it doesn’t get boring and predictable. Grab your headphones right away. Nuances from Kid A’s Treefingers to more abstract ambient Loscil-ish are enough to keep you interested, we sure listened to it far more than we should have. And for those who are not sure what they think about music playing right away, we feel you. There's an audio-off button just for that!

🔉 Turn on the Sound

The content we had to work with was as dated as low-resolution. There was virtually nothing to work with and a lot of needs to support content and to extend for future brand needs. The 3D universe, rooted on blood components such as plasma, red and white globes, supports each header to support the narrative: from static 3D images to a more abstract interplay of the elements for the headers, everything needed to be validated by the team of scientists and technicians. After several calls with the science team, one stray 3D artist and a lot of polishing we finally got it!