Art Direction Brand Extension Rebranding Strategy Video Website

Kategora is a Spanish high-end real estate company that offers investors a full chain of creative financial structures. The website presents its current portfolio of investments within a clear narrative to trigger the investors' senses under an immersive and carefully crafted online experience: from local aerial footage with contextual field recordings samples to audio design to music specifically adapted to provide memorable storytelling upon an exquisite typographic design.

Sustainability is no longer a goal. It's a necessity. It's work. Kategora.com is an online sensory experience made to spark investors' senses: Smart living starts with smart building.

This website has it all. Including several surfers riding the waves, can you spot them? Take your time. ☝️

Visit website kategora.com/en
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kategora promo mockup
Click to play/pause full video
The Website

Sustainability is no longer a goal. It's a necessity. It's work. Kategora understands this and so they wanted a distinctive website that reflected that in an online experience capable of involving investors. The website needed to present their current portfolio of investments within a clear narrative to trigger the investors' senses: “Smart living starts with smart building."

This immersive experience features carefully crafted custom-made content ranging from local aerial footage with contextual field recordings samples to audio design to music specifically adapted from the investors' video for several low-key minimal arrangements.
All these allies with exquisite typographic design to sow the seed of distinction — a requisite for the target audience. The smooth transitions, sonic experience, and storytelling all stand for genuinely sustainable investments with zero constraints like Kategora guarantees.

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kategora mobile screen (1) smartphone mockup
kategora mobile screen (2) smartphone mockup
kategora mobile screen (3) smartphone mockup
smartphone mockup
kategora mobile screen (5) smartphone mockup
smartphone mockup
smartphone mockup
kategora mobile screen (8) smartphone mockup
kategora mobile screen (9) smartphone mockup
Video

The aerial drone footage was shot in Bilbao, the company's city, and Tenerife (Canary Islands), a Spanish autonomous community, so that the investors could glimpse the true location of their investments. Two years have passed, and yeah easily case studies are our last priority, but we still get chills whenever we have a go towards making our own stock video & photo.

Play
Homepage
  • 0:04 Homepage
  • 0:04 About
  • 0:04 Projects
  • 0:04 Expertise
  • 0:04 Insights
Audio Design

Here's the thing, good music is good music even if you have audio turned off.

We've teamed with Daniel M. to craft a custom low-key soundtrack that would make you company on scroll. Each section has a different mood reinforcing the experience. At the same time, we recorded several spots field recordings, from the woods, and the ocean to the quarry, and served it with the videos with Stereophonic sound. Grab your headphones and try it!

Click to play/pause video

🔈 Turn on the Sound

Photography

In the middle of the pandemic, we got Ivo T., our official Büro photographer into Bilbao. As we also did a rebranding for Kategora, polishing the original shape into a new life, we needed new photos to reflect all that.

Kategora office (1)
Fig. 6
Spain Headquarters Reception
Fig. 8
Spain Headquarters Entry
Kategora office (3)
Fig. 7
Spain Headquarters Work area
Kategora office (2)
Kategora office (4)
Fig. 9
Spain Headquarters Meeting room
Chills

“What's special about Buro is that it handles technology like those old artisans you can't find anymore. They care about the smallest details and deliver loving-care results. It's hard to imagine any room for improvement.”

Kepa Apraiz — CEO & Founder of Kategora
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