Panike

Panike is a brand that is strongly embedded in Portuguese consumers awareness. For the rebranding, we had to carefully transport its DNA into the modern age without losing any of the intangibles that made it so relatable. The original logo had been designed by the company’s founder and, again, we had to revamp it while making sure the new version would convey the same emotion. We heightened its legibility and made it more robust and the change ended up being very well received by the public, who appreciated the brand’s modernisation without taking away from its cultural significance.

We designed an engaging website revealing the complete product catalogue, previously just made available to resellers.

We also created a series of brand movies as a part of the content strategy to build the brand awareness through digital channels.

We also produced illustrations for the Panike brand universe, adding visual goodies to pinpoint the importance placed by the company on values like sustainability, the quality of raw materials and a low ecological footprint. 

Technically, we had to be extremely cautious with photography so that all products backgrounds could be removed to allow in-website and print catalogue backdrop colour segmentation. This was also replicated for the digital sales tool used by the team sales to present products and complement the printed versions given to clients.