Phive Branding made by Büro

Art Direction Rebranding Signage Strategy Typeface

Phive – Health & Fitness are two prominent Clubs originally located in the city of Coimbra, Portugal.

Phive intended to start their expansion over the Portuguese territory and reflect the high-end offer among a saturated offer. With an eye on the website, the rebranding was the first step to capture the audience interested in a distinctive and professional offer on the Fitness world and engage it with a healthy lifestyle. We’ve also made all the signage, and Health Club styling of the first club, the first of many to come. Sweat, tears and blood on this one, right here.

⮑ ● Visit website Phive.pt

Fig. 1
Phive Celas & Phive Lágrimas
Fig. 2
Typography: Soho Stencil
Fig. 3
Phive Mask
Fig. 4
Phive Outdoor

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Fig 5.

Identity application

Fig 6.

Identity application

Fig. 1 of 6

Phive Coimbra Health Club

Phive Leiria Health Club

Fig 7.

Overview of the theater

Fig 8.

Identity application

Phive Type

Bold & Light Version

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Fig 9.

Overview of the theater

Fig 10.

Identity application

Fig 11.

Identity application

Website category’s iconography

Push up, breath in →

“Büro elevated the Phive brand on the national and international scenes via the quality of their design. We have an ongoing 12-year relationship of trust based on five pillars: creativity, innovation, quality, communication and professionalism.”

Alexandra & Carlos Jorge — Founders

Up next

Phive Branding

Fitness & Health Clubs

Phive Website