Phive – Health & Fitness are two prominent Clubs originally located in the city of Coimbra, Portugal.
Phive intended to start their expansion over the Portuguese territory and reflect the high-end offer among a saturated offer. With an eye on the website, the rebranding was the first step to capture the audience interested in a distinctive and professional offer on the Fitness world and engage it with a healthy lifestyle. We’ve also made all the signage, and Health Club styling of the first club, the first of many to come. Sweat, tears and blood on this one, right here.

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Fig. 1
Phive Celas & Phive Lágrimas
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Fig. 2
Typography: Soho Stencil
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Fig. 3
Phive Mask
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Fig. 4
Phive Outdoor
Identity application

Identity application







Phive Coimbra Health Club
Phive Coimbra Health Club
Phive Coimbra Health Club
Phive Leiria Health Club
Phive Leiria Health Club
Phive Leiria Health Club
Overview of the theater

Identity application

Bold & Light Version


Overview of the theater

Identity application

Identity application

“Büro elevated the Phive brand on the national and international scenes via the quality of their design. We have an ongoing 12-year relationship of trust based on five pillars: creativity, innovation, quality, communication and professionalism.”
Alexandra & Carlos Jorge — Founders