Psikontacto

We’ve been working with Psik since their day one. The brand was designed back in ‘05 and the logo features two Ks/humans arranged to signify an interpersonal relationship. It also visually implies a smile. We are not ashamed to say we straight up stole the Ks from Zuzana Licko’s Tarzana. By this point, we also extended the brand language to include a series of pictograms that describe the services offered.

Psik offers both clinical psychology assistance and training services.
To apply for the later, you previously had to go through a very confusing and hellishly bureaucratic 20 steps form, which we stripped down to a simple bullet form. Ka-pow! All the content was equally reduced to the bare minimum — exhibiting the competence and know-how of the clinic without sucking the user's will to live out of sheer boredom. You know how it goes if you don’t hire a proper copywriter: Zzzzzz...

Psikontacto's children/family universe always featured peculiar illustrations made by our dear Margarida Reis (RIP). For the new website, we brought the original 2006 drawings to the screen as an homage to Margarida’s work. Adding to it are carefully crafted micro-interactions, that serve as eye candy but do not pose obstacles to the user experience, as the scroll on the website is neutral but fulfilling.

To craft an experience as personal as possible, we designed and wrote the contact forms in a natural and colloquial language. It made a huge impact. Inquiries through the website multiplied and the courses sold out, turning out a tremendous success to the company. The bot we programmed also generated much interest and was widely studied — hundreds of fake psychology appointments were set from people everywhere, from Australia to the United States. Not bad for local clinic that only has a Portuguese version of their website.