- Awwwards Site of the Day
- CSS Design Awards Site of the Day
Psikontacto is a psychology clinic in Coimbra that needed a new website to promote their services and training to the market. With more than 15 years of activity, the company wanted a simple yet catchy website that served as a warm and personal first contact for prospective clients.
The difficult part? Making it as human as possible. Like, you know, conjuring a chatbot with a soul. Oh, and we had 7 photos to work with. Easy.
We’ve been working with Psik since their day one. The brand was designed back in ‘05 and the logo features two Ks/humans arranged to signify an interpersonal relationship. It also visually implies a smile. We are not ashamed to say we straight up stole the Ks from Zuzana Licko’s Tarzana. By this point, we also extended the brand language to include a series of pictograms that describe the services offered.
Psik offers both clinical psychology assistance and training services.
To apply for the later, you previously had to go through a very confusing and hellishly bureaucratic 20 steps form, which we stripped down to a simple bullet form. Ka-pow! All the content was equally reduced to the bare minimum — exhibiting the competence and know-how of the clinic without sucking the user's will to live out of sheer boredom. You know how it goes if you don’t hire a proper copywriter: Zzzzzz...
Psikontacto's children/family universe always featured peculiar illustrations made by our dear Margarida Reis (RIP). For the new website, we brought the original 2006 drawings to the screen as an homage to Margarida’s work. Adding to it are carefully crafted micro-interactions, that serve as eye candy but do not pose obstacles to the user experience, as the scroll on the website is neutral but fulfilling.
To craft an experience as personal as possible, we designed and wrote the contact forms in a natural and colloquial language. It made a huge impact. Inquiries through the website multiplied and the courses sold out, turning out a tremendous success to the company. The bot we programmed also generated much interest and was widely studied — hundreds of fake psychology appointments were set from people everywhere, from Australia to the United States. Not bad for local clinic that only has a Portuguese version of their website.
“Psikontacto and Büro have had an alliance since the formation of Psik. They have been updating our image — a giant pillar of our recognisability — from the implementation to every expansion of our brand. The digital solutions they develop for Psikontacto are not only impressive but also durable in time, and often work as introduction and customer acquisition tools. As a partner, they are always attentive and very confident of the solutions they develop with total security and perfectionism. Büro is simply unable to fail.”Catarina M. — Managing Partner