3D Art Direction Motion Graphics Rebranding Strategy UI/UX Design Website

Aye whats this? Yet another epoch crypto product: revolutionary and groundbreaking, like every single one of them. Sandclock exists to re-wire the future of philanthropic giving wealth generation and we could play with shiny $quartz, their token. As Tyra Banks says: “Never dull your shine for the crypto audience”, we had it all to make crypto people look: a good idea for a revolutionary product, a shiny universe realm and space to touch all bases.

We opt out of the hourglass as the symbol for a quartz-shaped logo and crafted a proper crystal brand universe explorations to support the narrative. We've revamped the design system and interface for their product dashboard and onboarding and… The website would be the pivotal point of the experience, and it had everything to be just that, but sacrifices were made to keep the crypto audience buzzing and they ended in up a reduced MVP-ish version of it made on webflow. 🪦
You know it: the show must go on, so it did.

Visit website sandclock.madebyburo.com
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Click to play/pause full video
The Website

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3D

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Theme
The Dashboard & Onboarding

We revised and revamped the original dashboard UI/UX sketch to a more on-brand design system with a dual mode: dark&starlight more sand-tone flavored. The onboarding was also a key moment of first contact with the brand so we’ve extended the 3D crystal shapes over the setup questions. You have to try it (available soon).

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The Rebranding

Our Sandclock logo has been selected for LogoLounge 13 book. Always a clear highlight of the year when our work is picked among the best of the best logos. This year’s numbers: 39k submissions, 3k logos selected, this is our 54th logo featured over the LogoLounge collection, in 13 books. Crypto made sexy!

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Fig. 1.
Outdoor Posters
Fig. 2.
Notebooks
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Fig. 3.
Paper Cup
Fig. 4.
Tote Bag
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Fig. 5
Business Cards
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Fig. 6.
T-Shirt
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