• Fedrigoni Top Awards 2019
Art Direction Brand Extension Branding Brochure Editorial Motion Graphics Strategy

TAGV always treasured the editorial piece of the season brochure but the piece lost its voice over the last years. Consequently, the motto for this project was to reintroduce the unique personality of the Theater, with a modern and playful approach.
The success of the piece was immediate and made a strong impact on the happiness of the institution.

⮑ ● Visit website TAGV.pt
Season Books

The ideia behind the 2016—2017 new brand event identity only had one restriction: keep the logo created in the 90’s by António Barros.
With a 4 catalogues per season universe: sep—dec, jan—feb, mar—apr and may—jul, each with a 5.000 print run, and severe production budget restrictions, we decided to have a 2 color offset process on a 70g cheap paper generating always unpredictable compositions from the transparency.

  • Fig. 1

    Responsive Logo

  • Fig. 2

    Typography: Klim Tiempos Headline

  • Fig. 3

    Typography: Work Sans

  • Fig. 4

    Typography: Space Mono

  • Fig. 5

    TAGV Café

  • Fig. 6

    Set-Dez 19—20 Brochure

  • Fig. 7

    Abril em Dança 2018

  • Fig. 8

    Abril em Dança 2019

Drag me
Fig 9.

Overview of the theater

Overview of the TAGV theater
Fig 10.

Identity application

Identity application
Type universe

Based on a three typefaces mix pared, the serif KLIM Tiempos with the grotesque Work Sans with the monospaced Space Mono, each edition features 2 typefaces a loose (as opposed to rigid) editorial layout bonding that can be stretched accordingly to the program stronger points.

Fig 11.

Brochures overview of 2017—2018

Brochures overview of 2017—2018
Fig 12.

Typographic detail

Typographic detail
Fig 13.

2016—2017 & 2017—2018

2016—2017 & 2017—2018
2016—2018 Season

Each brochure was an opportunity to renew the color universe for the brand, in 2016—2017 with bright and warm colours (Red, Orange, Yellow and Pistachio) with black and in 2017—2018 with cold colours (Deep Blue, Violet, Marrs Green and Purple) with opponent colours on the inside.

  • Fig. 1.

    2016—2017: Set—Dez

  • Fig. 2.

    2016—2017: Jan—Fev

  • Fig. 3.

    2016—2017: Mar—Abr

  • Fig. 4.

    2016—2017: Mai—Jul

  • Fig. 5.

    2017—2018: Set—Dez

  • Fig. 6.

    2017—2018: Jan—Fev

  • Fig. 7.

    2017—2018: Mar—Abr

  • Fig. 8.

    2017—2018: Mai—Jul

2018—2019 Season

The 2018—2019 season explores pastel tones, using G. F. Smith’s Extract Paper. The logo and url are hot foil over the color papers. The 2018—2019 season explores pastel tones, using G. F. Smith’s Extract Paper. The logo and url are hot foil over the color papers.

  • Fig. 1.

    2018—2019: Set—Dez

  • Fig. 2.

    2018—2019: Jan—Fev

  • Fig. 3.

    2018—2019: Mar—Abr

  • Fig. 4.

    2018—2019: Mai—Jul

2019—2020 Season

The next season will be a new variation of only one color print over 70g color paper. The square and the line of the previous seasons evolve into a grid system and the inside paper becomes colorful in opposition to the black on the cover. This season also upgrades from 4 to 3 catalogues per year.

  • Fig. 1.

    2019—2020: Set—Dez

  • Fig. 2.

    2019—2020: Jan—Abr

  • Fig. 3.

    2019—2020: Mai—Jul

Fig 14.

Season mupi outside the Theater

Season mupi outside the Theater
Fig 15.

Tote bags from END Festival

Tote bags from END Festival
Fig 16.

Season mupi outside the Theater

Season mupi outside the Theater
Fig 17.

Abril Dança em Coimbra 2018 Festival programme

Abril Dança em Coimbra 2018 Festival programme
Fig 18.

END Festival programme

END Festival programme
Fig 19.

Poster supplement

Poster supplement
Season motion

Each catalogue is followed by a series of motion videos that feature the highlighted events. The motion pursues the same dynamic as the printed materials, with the line and square These videos are presented in a digital mupi in the center of the city and used on social media to promote the Theater.

  • Video 1.

    set-dez 2016—2017

    Play Pause
  • Video 2.

    jan-fev 2016—2017

    Play Pause
  • Video 3.

    mar-abr 2016—2017

    Play Pause
  • Video 4.

    mai-jul 2016—2017

    Play Pause
  • Video 5.

    jan-fev 2017—2018

    Play Pause
  • Video 6.

    mar-abr 2017—2018

    Play Pause
  • Video 7.

    mai-jul 2017—2018

    Play Pause
  • Video 8.

    set-dez 2018—2019

    Play Pause
  • Video 9.

    jan-fev 2018—2019

    Play Pause
  • Video 10.

    mar-abr 2018—2019

    Play Pause
  • Video 11.

    mai-jul 2018—2019

    Play Pause
  • Video 12.

    set-dez 2019—2020

    Play Pause
We loved every minute! →

“Working with Büro is to invariably be surprised, even after 4 years of collaboration, with unconstrained quality and dedication. It’s to anticipate that the final result will always be beyond the expected or agreed. Most of all it’s a sheer pleasure for the availability, dedication and passion they put into all they do. I’m truly grateful for all we did together for the TAGV, it genuinely became a more vibrant and confident space. ”

Marisa Santos — TAGV Marketing Director

Fedrigoni Top Awards.

The exuberance of graphic and typographic elements and print finishes interplays with paper of different types, sizes and colours, combining in a dramatic way while respecting a limited budget.

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