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Art Direction Branding Design Website

Utrust is leading the world to adopt digital currencies while revolutionising the crypto scene.
Within the community, they are already considered the “Paypal of Cryptocurrency”.
Utrust needed a new brand and a website of the caliber of their offer. We delivered exactly that,
riveting Utrust’s credibility and character among the crypto peers and players in the payments
industry. Now’s the time to use your crypto money and buy those Pharell sneakers you always
coveted. Ding-Ding!

Visit website Utrust.com
utrust-logo
Click to play/pause
The challenge

As the offer of cryptocurrencies continues to grow, the majority of people are being faced with a dilemma: on the one side, trying to understand crypto brings a lot of effort and confusion; on the other, the whole subject is just becoming too prevalent for them to ignore.
Utrust was created to offer a quick, simple, and secure transition into digital currencies without
the need to navigate the menacing sea of crypto.

Before teaming up with Buro, they had a tremendous product but a fragile identity.
A solid visual identity and website would help trigger a wider adoption as the standard for crypto payments. Payments for everyone, merchants or buyers, always in the blink of an eye.

Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
Utrust Screens
The Brand

The new visual identity goes much beyond a logotype. Utrust wanted a robust, yet unique,
shield shape logo to encapsulate the security layers attached to the payment services. More
importantly, it had to easily recognizable and distinguishable among the sea of crypto brands.
We delivered a U-shaped brand with strong connections to the typeface (FK Grotesk), dropped
the illustrations commonly used in the fintech landscape, and used colour and objects
integration to make it as ubiquitous as possible. We also worked with the internal design team to build the UI/UX for the new Utrust dashboard.

Fig. 1

Brand Universe

Fig. 2 & 3

Business Cards

Utrust Cards
Utrust Cards
Utrust Mug
Fig. 4

Mug

Utrust Tshirt
Fig. 5

Tshirt

Fig. 6

Corporate typeface
Fk Grotesk

Utrust Typeface
Fig. 7

Outdoor

Utrust Outdoor
Fig. 8

Totebag & Notebook

Making a mint

“Working with Buro was a thrill. From the very beginning, they gave us confidence in what they were doing, and they understood clearly what goals we wanted to achieve. The result speaks for itself: we got a new brand, website, and materials that helped Utrust grow massively after the release. ”

Roberto Machado — Co-Founder & Board Member
Prevint™
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