• Awwwards Honorable Mention
  • Gold European Design Award
  • Bronze Clube de Criativos
Art Direction Branding Print Strategy Website

How to make an IT Consultancy startup stand out among the over-saturated technology crowd? Oh yes, yet another full throttle “out-of-the-box kind of briefing” that eventually will go too far before the inevitable call to step down rolls in as the branding process begins.

Sounds familiar right? Not with these boys&girls! We were lucky that this didn’t happen with Ytech and we ended up with a unique brand, tone of voice, and website. The full package if you know what I’m pinging. 🤙

Visit website ytech.io
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Ytech asked for an unconventional take on their brand to appeal to the younger techie masses. IT all started with the tone of voice. They sure offer the same solutions as thousands of other companies but adopting this mindset set everything on the right path: a funky and fresh identity based on bold typography and outline tags to stand out over the rest of the brand universe.

The Website

On top of that, we decided on a clear “no, thanks” to stock photos — OK, maybe we did use some run-of-the-mill Linkedin-business-stock-photos but on a very, very small scale — paving the way to the antithesis of business and ending up with a peculiar 3D Zeus surfer that came as a metaphor for the sea of IT Tech companies. Zeus, ride that IT wave, thunder baby!

Y tech mobile screen (1)
Y tech mobile screen (2)
Y tech mobile screen (3)
magestic cyan lightsaber and cookies Lightsaber *awesomely* clicing a cookie
Cookie Another cookie And one last cookie
DTS_Solo_Birthday_David_Powers_3809 1
Sound design

Yeah, turn the sound on and get yourself some headphones please, this is not background music but some sweet sound snippets. Even our developer 👋 said, "why do we need audio on this website"? Because we need to have some fun, that's why. Otherwise, our lives are just a glore. Oops, getting slightly off-topic here, scroll, scroll.

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Art direction

To support the experience and make it more personal, we photographed the whole team adopting futuristic personas to mix in some Dune & Star Wars vibes and crafted custom audio design storytelling to reinforce the plot. It goes without saying that IT teams change a lot, and the website needs to reflect just that, do expect a sequel to this plot soon!

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Fig. 1
Fig. 2
Office graphics Meeting rooms
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Fig. 3
Office graphics Waiting room
Fig. 4
Office graphics Workspace
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The Brand

Hello? Helloooooo? Are you still reading this? [*hang up* sound-fx]

Ytech business cards
Fig. 5
Business cards
Fig. 6
Ytech totebag
Fig. 7
Ytech notebook
Ytech street outdoor
Fig. 8
Street outdoor
Fig. 9
Ytech shirt
Fig. 10
Ytech sign
Fig. 11
Graphic elements
Ytech graphic elements
Fig. 12
Ytech billboard
Sweat it out!

“We can say that the dozens of awards that Bürocratik receives are not enough to demonstrate the commitment and dedication this team puts into each project they accomplish.
It's pretty clear since the continuous support and attention to the smallest details and the many "extra miles" they have ran to guarantee a brilliant result.

In fact, more than that, it became a complete work of art, with which we identify 100%. We can also say that we allow "artists" to take our inputs and create without major limitations or interference from us. It's a good thing that we did so. After all, they have already given more than enough proof that they know what they are doing.

We were extremely pleased with how Büro was able to interpret the soul of our company and encapsulate it in the branding it created for it, namely techy, young and irreverent.

Rui Neves — Ytech CEO
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